Vikam Modhwadia, programme coordinator, School for Creative Startups Before you think business plan, think business model A business plan is a smart and sassy document you write for investors, lenders or potential partners to give them an understanding of your business, so they can make a decision to support it. A business model, on the other hand, is the practical understanding of how it will work. The School for Creative Startups has developed some key questions that will help you create your own: What do you do that people want?
Creating a business plan for your advertising and promotion strategies will help you make sure they support your overall brand-management efforts.
Review Your Marketing Plan The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure copy or develop any sales promotion, you must know your marketing goals inside and out.
This will help deliver a consistent message to your target customers. List and review the following about your marketing strategy: Know Your Brand Each ad you place and promotion you run should support your brand, or image, in the marketplace.
For example, your brand might you as a low-cost alternative to higher-priced competitors. Your unique selling benefit might be higher quality or a stronger warranty, which is why you sell at a higher price.
You might be a hip, trendy or luxury impulse purchase. For example, an upscale restaurant that offers a free dessert coupon might be cheapening its image.
Advertising Plans Create a media plan for your advertising that lets you schedule your budget in a way that maximizes your exposure. Review the media kits of different radio, TV, newspapers, website and magazine outlets to determine which reach your target audience at the lowest cost per reader.
Divide the cost of each ad by the number of readers, listeners or viewers to calculate your cost to reach 1, target customers; this will help you compare different media choices head-to-head.
Use options that let you get your message to the same customers at least three times, rather than trying to hit many different people once.
This helps reinforce your message among people who receive it. Choose media outlets that align with your image, or brand.
Promotions Create a promotion plan that drives sales in ways you can measure.
This can include using coupons, holding a sale, offering a mail-in rebate, starting a buyers or birthday club, placing an online discount code on your ads or offering a buy-one-get-one-free promotion. Use social media and website promotions that let you track where your visitors are coming from.
Include Facebook Like, Google Plus and Twitter buttons on your website pages to generate customer referrals. Set benchmarks that let you compare the cost of promotions you run to the profits you generate from these promotions to calculate your return on investment.identifying and addressing the staffing implications of business plans and strategies, or better still, as the process of identify-ing and addressing the staffing implications of change.
The impact on staffing should be defined (or plan.
Staff planning is often incomplete — required staffing levels may be . This business plan template can be used for various kinds of businesses. It is a contingency plan template wherein you devise a plan in cases where you won’t be able to use one of your offices.
> Who can use the Business Plan Templates? These business plan templates can . VFinance– View hundreds of real business plans in pdf format.
Business Owners Toolkit Sample business plans and information on how to create a plan. Virtual Business Plan Walk through the design of a business plan. SBA Business Planning Guide – Careful business planning is fundamental to success. International Travel Agency;.
How to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch.
Business Plan for Creative People Template created by Monica Davidson of Freelance Success It’s not actually possible to create a perfect template for a creative person’s business plan – a Systematically understand, design & differentiate your business model.
development agency, to identify a full-service advertising, marketing, media, branding and communications firm to become a full partner in the development of this new business .