Tweet Shares A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. But, first things first.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. However, most press releases never accomplish that. Most press releases are just spray and pray.
Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool. Have a newsworthy story.
So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done.
The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Nov 10, · The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
CLICK for the first example. For those reasons, it's imperative to learn the building blocks of how to write a press release before you start submitting your releases to the media. Otherwise, you'll start getting a reputation that you're an amateur and your press releases will be ignored.
Media release template When you are writing a media release there are a few rules you need to follow. Here is an example of a [ ] Here is an example of a [ ] How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media.
9+ Sample Media Release Forms. Our Sample Forms for media release have different kinds that any user can choose from.
These are all free to download and print and are available in both Word Doc and PDF file formats. Sample Social Media Release Form. timberdesignmag.com Click the icon to see the sample press release. But first, scroll down for press release formatting tips.
the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
If it were easy to write a press release, there would be no need for press release writing services, press. Be sure to write in a journalistic style so that media outlets can use your text as-is.
Use short paragraphs ( sentences), and feel free to include statistics, hyperlinks, media content and quotes.