The planning, design and effective control of the supply chain and its various elements and stakeholders is of utmost importance to the success of the organisations. Organisations need to evaluate continuously improve and evolve their supply chains, and there is an increasing use of technology and other digital solutions to support control, measure and evaluation of this important facet of the organisations systems. With the development of automation, data analytics and a focus on corporate social responsibility effective and innovative supply chain design and control is moving forward into a new era. Is autonomous transportation a reality and how effective can it be?
This page looks at different approaches to answering the question, "how should we compete? Cost leadership Set out to be the lowest cost producer in an industry. By producing at the lowest possible cost the manufacturer can compete on price with every other producer in the industry and earn the highest unit profits.
How does one become a cost leader? Decide whom you are competing against e. Understand your own costs and cost drivers. Advantages Better margins through lower costs. Ability to undercut competitors on price, thus reducing competitive rivalry. Low costs act as a barrier to entry deterring new entrants.
Low prices make substitutes less attractive. Drawbacks of Tesco tqm a strategy In industries that only require a low critical mass of production output to achieve economies of scale, cost leadership would be difficult to achieve, because many other firms would be able to match the costs.
It is only when the critical mass of production is high that a cost leadership strategy is likely to be effective. Cost advantage may be lost because of inflation, movements in exchange rates, competitors using more modern manufacturing technology or cheap overseas labour, etc.
Customers may prefer to pay extra for a better product. Differentiation Here the firm creates a product that is perceived to be unique in the market.
Customers would be willing to pay a premium for additional perceived quality. Design differentiation - Differentiate on the basis of design and offer the customer something that is truly different as it breaks away from the dominant design if there is one.
Image differentiation - Marketing is used to feign differentiation where it otherwise does not exist, i. This can also include cosmetic differences to a product that do not enhance its performance in any serious way e.
Support differentiation - More substantial but still has no effect on the product itself, is to differentiate on the basis of something that goes along side the product, some basis of support, such as after-sales service.
Rewards of a differentiation strategy better margins through being able to charge higher prices higher quality offsets competitive rivalry product uniqueness reduces customer power quality acts as a barrier to entry quality reduces the attractiveness of substitutes. Risks of such a strategy: Focus Position oneself to uniquely serve one particular niche in the market.
A focus strategy is based on fragmenting the market and focusing on particular market segments. The firm will not market its products industry-wide but will concentrate on a particular type of buyer or geographical area.
Cost focus This involves selecting a particular niche in the market and focusing on providing products for that niche. By concentrating on a limited range of products or a small geographical area the costs can be kept low.
Differentiation focus Select a particular niche and concentrate on competing in that niche on the basis of differentiation. Reward You become an expert in your field and understand the marketplace more. Risks The segment is not sustainable enough to provide the firm with a profitable basis for its operations.
The strategy clock An alternative way of identifying strategies that might lead to competitive advantage is to look at 'market facing' generic strategies. This approach is based on the assumption that competitive advantage is achieved if a firm supplies what customers want better or more effectively than its competitors.Operations Management Dissertation Topics-FREE, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation.
Published: Mon, 5 Dec Cadbury Background. In , John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England.
Below is a list of case studies from Business Case Studies organised by Topic. Choose your sub topic by clicking the arrowed links below . Druhy plýtvání. Druhy plýtvání, které odstraňuje metodika Lean: Velké zásoby - ve skladech nebo i ve výrobě je větší množství materiálu, než je ve skutečnosti potřeba.
In , John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England.
Portea – Healing at Home. With Portea, you can be sure that you will receive hospital-quality healthcare in the comfort of your home. We provide doctors, nurses, and physiotherapists for home visits who have passed our rigorous hiring standards and have had their backgrounds and medical knowledge verified by .